Who says nose-bleedingly high gas prices and recession are all bad? Discovery Channel announced that GM will sponsor Planet Green, a 24-hour eco-friendly lifestyle network, beginning June 4.

Yes, I can hear your eyes rolling. We’re all a little suspicious when we hear Detroit is “going green”. But, hey, I’m optimistic this time. This time, it’s more than a marketing gimmick. Why? Because GM needs to do something to stay viable. Going green for them makes life-or-death business sense. (Notice that I don’t discount the fact that it’s partly a marketing gimmick. I’m not that much of an ingénue.)

So, what will we see on Planet Green? Well, how about “Greensburg,” a 13-part documentary series that will chronicle the story of a small Kansas town coming together and facing the task of greening their community after an F5 tornado destroyed 95 percent of the town in May 2007.

Talk about the glass being half-full or half-empty, eh? Tornado destroys town, town makes it an opportunity! I like these folks already!

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